Clarithm^™

Clarity that's solid enough to commit to and holds up when it's tested.

Most organisations have data. Few have true, decision-grade clarity. Decision-grade clarity is grounded in evidence, consistent enough to return to, and not shaped by who's in the room or what sounds compelling.

That's precisely the standard Clarithm is designed to provide.

The Clarithm Pathfinder Diagnostic includes:

1. A structured diagnostic questionnaire (thorough and efficient) — Focused questions across the core commercial domains of the business, plus context questions that ground the interpretation in how your business works.

2. A written diagnostic report (delivered within 48 hours) — Sets out what's working, what's constraining progress, how those elements interact, and what pathways forward the evidence supports.

3. A 60-minute Pathfinder conversation — Where you interrogate the findings, ask questions, and work through what they mean for your specific situation.

The diagnostic and conversation are designed to work together. There's no follow-on obligation. What you do with the findings is up to you.

Clarithm identifies where constraints sit and what would need to change. Where the evidence supports specific routes forward, those are made explicit. Where multiple routes are viable, you'll see that. Where the evidence is genuinely ambiguous, you'll see that too.

Clarithm provides what's necessary to understand. What you do about it is a leadership decision.

No. Clarithm examines how the domains interact. Weakness in one area often creates consequences elsewhere. A constraint in customer understanding has different implications than a constraint in execution. The diagnostic identifies where the real leverage sits.

Clarithm is grounded in how different business types create and capture value. The same response pattern means different things in a product business versus a services business, or in a startup versus an established enterprise.

The diagnostic interprets your situation accordingly.

No. A constraint can be what's holding back struggling performance, or what's preventing strong performance from becoming stronger. Clarithm works in both directions.

If things are going well but something's capping further progress, the diagnostic identifies where that constraint sits.

Traditional consulting engagements blend discovery, interpretation, and recommendation into one process. That's appropriate for many situations.

Clarithm does something more specific: it isolates the diagnostic. It establishes what the evidence supports before interpretation begins.

This makes it useful as a standalone diagnostic, and also as a complement to other approaches. Clarithm is designed to ground internal strategy work, to prepare for a consulting engagement, or to bring structure to a board's discovery phase. It doesn't replace advisory work. It provides a foundation that advisory work can draw on.

Clarithm uses software to support analysis, but it is not an AI advisor.

It does not generate ideas or recommendations on its own. Its role is to surface what the evidence supports and where leadership judgement is required.

The diagnostic is grounded in 35 years of commercial operating experience. The software accelerates the work, but does not shape the conclusions.

You could try, but you wouldn't get the same result.

A general AI tool would read your answers and generate plausible-sounding commentary. It might even sound insightful. But it would be improvising based on patterns in its training data. It has no grounding in how different business types actually work, and no basis for distinguishing root causes from symptoms.

Clarithm is grounded in how your business creates and captures value. A general AI tool isn't.

Both.

If you're uncertain, Clarithm helps you see where the evidence actually points. If you're confident, Clarithm tests whether that confidence is grounded. Either way, you end up with a clearer view of what you're working with.

Clarithm is designed for businesses where commercial complexity has started to outpace clarity. Typically this means:

• Scale-ups where growth has made the situation harder to read
• Established businesses facing an inflection point
• Businesses where leadership is changing and reality needs separating from narrative
• Any situation where confident direction needs grounding before resources are committed

Clarithm is unlikely to be a good fit if you want reassurance rather than clarity, expect neat conclusions regardless of what the evidence shows, or have already decided what to do and will act regardless of what the diagnostic shows.

The distinction on the last point matters. If you have a strong sense of what's wrong and want to know whether the evidence supports it before committing resources, Clarithm is designed for that. If you've already committed and are looking for post-hoc justification, it won't serve that purpose.

No. The diagnostic is designed to stand alone. You can take the findings to your own team, your board, or any advisor you choose. The clarity belongs to you.

The diagnostic is designed to be used in several ways:

• To ground strategic planning cycles in shared evidence
• To set priorities based on where constraints actually sit
• To prepare for a consulting engagement with a clear baseline
• To support internal strategy teams with structured evidence
• To give incoming leadership a clear starting point
• To track progress over time by repeating the diagnostic

The diagnostic can serve as an ongoing reference point, not just a one-time exercise.

No. The diagnostic does not require confidential financial data, detailed margins, customer lists, or proprietary information. You'll indicate a revenue band for context, but no sensitive financials are needed.

The questions are designed to surface structural patterns, not exhaustive detail. They're sharp-arrow questions that cut to how the business actually operates across five commercial domains.

The value is in how the responses are interpreted: identifying constraints, understanding how domains interact, and grounding interpretation in how your business creates and captures value. That's where 35 years of operating experience sits.

Within 48 hours of completing the questionnaire.

The Clarithm Pathfinder Diagnostic is £2,950+VAT. This includes the diagnostic questionnaire, written report, and 60-minute Pathfinder conversation.

Launch offer: £950+VAT for the first 10 clients.

The price reflects what you get: a structured diagnostic grounded in 35 years of commercial operating experience, a written report delivered within 48 hours, and a 60-minute conversation with the creator of the diagnostic.

This is not a templated questionnaire with an automated output. The diagnostic is grounded in how your business works, and the conversation is where the findings become actionable for your specific situation.

No. Clarithm doesn't compare your business to external benchmarks or industry averages. It diagnoses how your business is working internally: where strengths and constraints sit, how they interact, and what the evidence supports.

Sometimes you'll see confirmation of what you already sensed. That has value: it grounds intuition in evidence.

More often, you'll see how things you knew in isolation connect and interact. A constraint you were aware of in one domain may be creating consequences in another that you hadn't seen. That visibility is where the real value sits.

Sometimes the evidence genuinely points in more than one direction. When that happens, Clarithm makes it explicit rather than pretending certainty.

Often, the nature of the ambiguity itself is informative: it can reveal where different parts of the business see reality differently, or where the operating model contains genuine tensions that need to be resolved before a clear direction can emerge.